REDEFINING LEADERSHIP
DIVISIONS
Earth Grease
Born in the patch. Built to deliver.
Oilfield, earthworks, and infrastructure — heavy, mobile, and ready.
From the earth, for the life — always protecting the land that built us.
TENACIOUS DEVELOPMENT
Leadership isn’t dead — it just keeps getting buried under bureaucracy.
We’re trying to extract it, recycle it, and pump it back into the field.
We teach morale — because real confidence is earned in the field, not found in a manual.
CULTURE
This is for the ones still out there — boots on, sleeves up, no quit.
@joeruffneck was built as a voice for the trades, a pulse check for the patch, and a shield for the forgotten.
It’s about pride in the work, the stories we carry, and the bond forged when no one else understands the weight.
The brotherhood isn’t fiction. It’s field-proven — and we’re building it one meter, one handshake, one win at a time.
Culture matters because men matter. And when you build it right, they carry each other.